Shopify Plus Solutions Architect for growing Australian brands.
Over 15 years in web development and 8 years in Shopify. I help Australian eCommerce teams build, optimise, and scale on Shopify Plus — from custom builds and migrations to automations, checkout extensibility, and third-party integrations.
Technical expertise, built on years of Shopify experience.
I'm a Shopify Plus Solutions Architect with over 15 years in web development and 8 years in the Shopify space. My experience spans the full Shopify ecosystem — from front-end themes and admin workflows to third-party apps and Shopify GraphQL.
I've led Shopify for Australian brands like Go-To Skincare and True Protein. Currently working freelance as a consultant and Solutions Architect for Australia-based eCommerce businesses.
Based in Wollongong, NSW. Servicing Australia-wide.
Trusted by leading Australian eCommerce brands.
A few highlights from projects I've delivered and the results they've achieved.
Skincare Brand
Surry Hills, NSWIn-house Shopify lead. Migrated the brand from brick-and-mortar e-commerce to Shopify, then to Online Store 2.0 — building a scalable foundation for growth.
"The process was smooth, efficient, and delivered exactly what our team needed."
— Digital Manager
Protein Supplements
Brookvale, NSWIn-house Shopify lead. Implemented custom business rules, promotions, and admin tools using custom JS, Shopify scripts, and native Shopify apps.
"A dependable, technically sharp developer who really knows the Shopify Plus ecosystem."
— Ecommerce Director
Bridal Swimwear
Benowa, QLDDeveloped custom site features including product bundles and personalised product options, all built natively in Shopify Plus.
"His technical knowledge and attention to detail were outstanding."
— Founder
What I can help you with.
From full builds to targeted technical improvements, I work across all aspects of the Shopify ecosystem.
Solutions Architecture
End-to-end Shopify Plus strategy, custom theme development, new store setups, and seamless migrations.
Optimisation & Automation
Site speed tuning, Shopify Flow automations, Shopify Functions, and Klaviyo-powered email marketing workflows.
Integrations & Support
Custom APIs, Shopify GraphQL, checkout blocks, app extensions, and ongoing Shopify Plus maintenance.
Tools I work with.
From Shopify-native features to third-party apps and integrations, I work with the tools that power modern Shopify Plus stores — building efficient, automated, and high-performing experiences.
Shopify Platform & Core
Customisation & Development
Marketing & Engagement
Support & Operations
Why work with me.
Deep technical expertise with local insight.
Proven Experience
15+ years in web development and 8+ years in the Shopify ecosystem.
Shopify Plus Focus
Deep knowledge of Shopify from front-end to admin, including GraphQL, Flow, Functions, and checkout extensibility.
Australia-Based
Based in Wollongong, NSW — aligned timezone and understanding of local eCommerce.
Performance-Driven
Lean, scalable solutions and custom admin tools built to last.
Let's talk about your project.
Whether you're planning a Shopify Plus migration, a custom build, or need expert technical support — let's connect. I work directly with brands and agencies across Australia.
Or email me directly at hello@iconjen.com